Experiential Workshop - Communicating for Impact

Well-conceived, professionally implemented communication is a critical skill for professionals, managers, and leaders. Additionally, effective communication is a powerful means to address conflict and develop consensus among multiple stakeholders - internal and external. 


In this 2-day experiential workshop, learn how to incorporate strategic, future-focused considerations into your daily communication. Explore how to plan strategic messages, align your goals to tangible outcomes while consulting with stakeholders, and analyze and tailor messages to various audiences to maximize their impact.


Course Objectives

Analyze opportunities to incorporate strategic communication

Use strategic communication to achieve desired outcomes

Incorporate audience considerations into strategic communications practices

Design and deliver messages that effectively promote strategic interests

When: 9/26 - 27, 2018, 8:30 a.m. - 4 p.m. daily


Where: Pivotal Practices Leadership Academy, 6301 Ivy Lane, Suite 800, Greenbelt MD 20770 - free surface parking and free metro shuttle (Greenbelt station) 


Cost: $795 per person


Continental breakfast and lunch provided daily.


Session Overview

Wednesday morning - Module 1: Strategic Communication Overview

Wednesday afternoon - Module 2: Communicating to Achieve Outcomes

Thursday morning - Module 3: Knowing Your Audience

Thursday afternoon - Module 4: Designing Strategic Communication


Credits (Management Concepts Course Number 4320)

16 CPEs (National Association of State Boards of Accountancy (NASBA) )

16 Continuous Learning Points (CLPs)


About the Instructor


Dr. Patrina M. Clark, President and Founder, brings more than 25 years of well-decorated federal government service in five agencies into each of her training engagements. Having started as a seasonal grade 4 employee in Austin, Texas and rising to the level of Senior Executive Service (SES), she has a deep understanding of the challenges and rewards of public service and an enduring commitment to public service excellence. Dr. Clark received her doctorate in Human and Organizational Learning from The George Washington University. She is a highly sought-after coach and speaker who endeavors to inspire others to continue the pursuit of being more perfect versions of their already perfect selves. Read more about Dr. Clark's professional background on her LinkedIn profile.


Click below to register or call Ms. Alisha Noel on (301) 220-3179 to register with an SF 182.